Game Localization More than half of the global revenue of video games comes from countries speaking English and other European and American language. Therefore, the rapid deployment of global versions of games is an effective measure to quickly maximize the return on investment and maintain competitiveness. Game localization is a complicated work involving translation of texts, images, videos, and audios. Translators need to overcome challenges that may arise during user interface localization. They also need to recreate stories and content to resolve culture and legal disputes. The ultimate goal of game localization is to provide players in the target markets with the information they need, so that the players can smoothly interact with each other and have fun in the games. Game localization helps game developing companies promote their products to the international markets.