Whatever industry you are in, manufacturing, service, or technology, marketing is an eternal topic. Globalization allows you to obtain considerable returns from global promotional activities in a wider range, but also brings potential risks. Your planners may know that marketing strategies for audiences in one place may not be suitable for audiences in other places and adjustments are required for carrying out brand policies, planning marketing activities, setting up promotion channels, and designing the content for media presentation. However, your marketing team often ignores the challenges brought about by these considerations and thinks that language conversion is enough.